1. Argos The Musical
2. A lot more sexual violence
3. A "Best Use of Madeline McCann" category
4. An annual theme that all entries must adhere to. For example, The letter "M", The Boer War, Tarts & Vicars
5. A "Most hastily mocked-up visual" category
6. Agencies and inhouse/clients going head to head on a set brief
7. A "Most unrealistic use of digital" category
8. Creative directors arm wrestling at the bar
9. Dave Trott dressed as a bran flake
10. A genuinely funny press ad
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