Monday, 27 July 2009

News From The Drum

Nationwide car supermarket chain Motorpoint has unveiled its new TV spot directed by maverick Canadian film maker, David Cronenberg.

Shot at Motorpoint's flagship Peterborough store, Cronenberg explained the appeal of the project: "With over 500 new and used vehicles under one roof, this was the perfect opportunity for me to further explore the often complex relationships between men and machines."

Post-production was handled by blue, whilst an FX sequence in which a woman's flesh is transfigured into a 2005 Citroen Picasso during orgasm was rendered by Manchester's 4:22.

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