Thursday, 4 September 2008

To the fore(skin)

From The Drum's website this afternoon: a sneak preview of some "slightly daring" work from TBWA/Manchester...

'Robert Harwood-Matthews, CEO at TBWA\Manchester, commented; “Within a hugely competitive market, the creative had to be stunningly different, slightly daring and go against existing communication conventions to show how unique Skinbliss is. Collaborating with a fashion photographer to produce the campaign ensured it would give Imperial Leather an exclusive look and enable it to appeal to a new audience.”'

I think it's safe to say that hiring the fashion photographer -as opposed to a forensic or radiographer -was a wise (though slightly daring) move. And photographing an actual woman who has skin too -well... Stunningly different, indeed.

Advertising, eh. Where do they get these ka-ray-zee ideas from?

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