London, you say? Exactly. It's that tiny cultural wasteland near some water just after Birmingham that makes Sunderland look like the Vatican. Nothing good ever comes out of it - there's no industry or money there. It's like Zimbabwe. I mean, if your train broke down in London you'd be fucking furious, right. There's no galleries or bookshops, music or museums, restaurants or theatres. It's a bog. Or at least it was. Just look at this in Brand Republic this morning:
"LONDON [it's in capitals cos you might'nt have heard of it]- Golden Square in Soho yesterday hosted hundreds of school children from around London as culture secretary Andy Burnham [must be good for an MP to go to all that way] and M&C Saatchi founder Maurice Saatchi launched an IPA initiative to encourage a wider range of people into the advertising and creative industries. [Blimey.]
"More than 200 pupils from secondary schools across London [now that's diversity!] were invited to spend the day inside M&C Saatchi and the various creative sector businesses around Golden Square, including Absolute Radio, Clear Channel and Paramount Pictures."
Well, fuck me. That's just what London's been crying out for isn't it: more people interested in twatty media jobs. Genius. I mean, if shithole London's famous for anything it's its lack of middle-class arts based job opportunities. But this "creativity awareness" initiative for the most unsophisticated place on Earth is a blinder. Surely Britain hasn't seen such philanthropy since they abolished slavery. Whatever next - higher wages for beautiful women?
Thanks Maurice Saatchi. Sounds like London might finally catch up with the rest of us, eh.
ABOVE: Jonanthan King lookalike Maurice Saatchi invited 200 school children into his office.
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