Friday, 4 September 2009

Try not to blush

Here's DDB Brazil's shitstorm inducing ad for WWF - the one EVERYONE'S talking about like a lab of heamorrhaging apes.

But what's really so controversial about it?

I don't mind they fudged the TV version together in time for Cannes. And I don't mind that it didn't really actually ever run properly. In fact, I thought the art direction on the press ad was excellent.

No, the reason this is controversial is because (da-dada-da-da-da-daaa!)it's just really, really fucking dumb and pretentious.