Here's DDB Brazil's shitstorm inducing ad for WWF - the one EVERYONE'S talking about like a lab of heamorrhaging apes.
But what's really so controversial about it?
I don't mind they fudged the TV version together in time for Cannes. And I don't mind that it didn't really actually ever run properly. In fact, I thought the art direction on the press ad was excellent.
No, the reason this is controversial is because (da-dada-da-da-da-daaa!)it's just really, really fucking dumb and pretentious.
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1 comment:
Guff.
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