Whatever the strategy, whatever your market, always ask yourself: is your brand like a vole?
- Is your brand soft and appealing to most people?
- Is your brand fast and nimble and makes people jump when they see it?
- Is your brand different enough from mice and rats to survive in the overcrowded rodent market?
- Does your brand have teeth and claws?
- Does your brand have excellent hearing to listen to its audience?
- Does your brand have a tail?
OTHER LECTURES IN THIS SERIES:
Why brands are like olives.
Why brands are like cloaks.
Why brands are like dulcimers.
Why brands are like sausages.
Why brands are like metaphors.
2 comments:
Bob Geldof's band was almost exactly like a vole.
Ha ha is that a clue from The Times crossword? I can do the shitty Guardian ones but those cryptic ones are solid.
How many letters is it?
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