Bland Values

Whenever we talk about Content Flavoured Trousers, it is important we establish a consistent use of language that delivers our brand messages and values across the various channels. We call this our "tone of voice."

So whenever we talk to our audiences, the tone of voice for Content Flavoured Trousers will be:

Arsey
Insincere
Sarcastic
Offensive
Authoratarian (as opposed to authoritative)
Jaunty
Satanic
Wonky
Shy
Misguided
Ropey
Tedious
Awful
Sexual
Hypnotic
Bold
Italic
Underlined