Tuesday, 22 June 2010


Pop-pickers might've already heard DEVO's new single playing on the wireless or in fashionable coffee houses full of supple young flesh. Er, but what you might not know is that the band rather deviously collaborated with, ahem, "Mother LA" to market the album.

At the centre of the campaign is this brilliantly subversive PowerPoint presentation which leads on to a series of ersatz "focus groups" about the new record. I won't get bogged down in the whole "death of the record industry" debate. Suffice to say, this is DEVO doing what they've always done - employing a method that pokes fun at it's means. The result? A hilarious parody of advertising methodologies old and new in which (arguably) one of the coolest ad agencies in the world is entirely complicit.

Anyway, check out the You Tube channel for the rest of it. It's a great piece of work, with or without Mother's "involvement." Kinda reminds me of Look Around You. Enjoy.

No comments: