Following a recent series of top-level appointments, McCann Erickson Birmingham today announced Nobel Peace Prize winner Nelson Mandela as its new head of digital.
Chief executive Dean Lovett said: "We're all very excited about Nelson's arrival within the agency. The way he commits himself to projects and sees a brief through to the bitter end is unsurpassed. He's a team player, with his eye set firmly on the future. "
Mandela previously held the position of United Nations Peace Envoy - something Lovett hopes will "really help bolster the agency's client-side offering."
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