Apart from stakeholders and busybodies, who in the neon name of Christ ever reads a business' Corporate and Social Responsibility Report? No one. They're shit. Even the one's with nice covers barely stifle a yawn these days, let alone enourage you to read past the contents page.
But this new one by the muckers over at Music is awesome.
Having harped on for long enough about the formal limitations of the corporate liturgy- I mean, publication - this interactive route is frankly (in the grey, grey world of the boardroom) avant garde by comparison. But what better way to engage people than letting them discover stuff for themselves.
This is the goddam future people! Just think: no more facsimiles of the gout-faced chairman's signature. And no more awkward photography of your hideous employees. Result.
Well done guys.
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