Wednesday, 20 October 2010

The Copywriter's Charter: Demand No. 1

1. A fairer studio for a fairer creative

The right to work in a balanced creative department. One where our work will be valued and -above all- recognized. Where the substance and resonance of writing is not needlessly forsaken for wanky art direction, or subjugated by those who have to look up the word “subjugate”. Nor should we be told never to begin a sentence with “because.” Because to denude and demote writing in the communication business is frankly cheating, not to mention lazy. And that is unfair to us, and unfair to our clients. Especially the ones who don't understand irony.

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