Friday 22 October 2010

The Copywriter's Charter: Demand No. 2

2. More and better jobs
Existing jobs must be protected. Public and private investment must create new jobs yadda yadda yadda. But in particular in the digital sector, where the opportunities for writing play second fiddle to technology and design. We don’t want to write headlines, puns, and emotive product descriptions anymore. Not even smart-arsed ones like Innocent. We want to create stories! With characters, points of view, plots, sub-plot sand everything in between. Oh, but we’re not doing SEO though –ok? That’s like asking an architect to mix concrete.

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