The Drum convinced advertising legend Alex Bogusky, creative executive mastermind of the giant global advertising leviathan Crispy Bogusky Proctor & Gamble, to give us a rare telephone interview over his privately owned American telephone line.
[Phone ringing out for 10 to 15 minutes]
AB: Hello, yes?
THE DRUM: Hello?
AB: Hello!
THE DRUM: Oh, er, is that Mr. Er... Mr. Bogus-Sky?
AB: Bogusky. Speaking. Who is this?
THE DRUM: Eh? Oh, my name's Andy. I work at The Drum.
AB: Who?
THE DRUM: The Drum magazine. In the... England.
AB: Right. I don't -
THE DRUM: We're a trade title. For the creative industries.
AB: Ok.
THE DRUM: Outside the M25.
AB: The what?
THE DRUM: The - er, road around, the motorway really, around the - London...
AB: Sorry. What is this about?
THE DRUM: Right. We were just after a few quotes, Mr. Bogusky. For a piece we're writing. We all value your opinion Mr. Bogusky and thought er -
AB: Listen. Thanks, but I don't normally do... (Sigh)Look just make it quick, ok.
THE DRUM: Brilliant! Thank you so much, Alex, er, Bogusky. Really appreciate this.
AB: Sure.
THE DRUM: Right, we're putting together a kind of survey of the various regions' creative outputs...
AB: Why?
THE DRUM: So that erm... I don't know. It's just what we do.
AB: Compare regions creativity?
THE DRUM: Yes. No. I mean, it's meant to be a showcase.
AB: Like D&AD?
THE DRUM: Kind of. Yes.
AB: You pay to be in the magazine - showcase?
THE DRUM: Exactly!
AB: Hmmmm...
THE DRUM: So, we just want to know who's your favourite agency in and around Staffordshire?
AB: Where?
THE DRUM: Well, the Midlands really. But we're trying to boost circulation around North Staffs.
AB: But I - I don't know where any of these places are.
THE DRUM: Oh. Ok. Well, have you heard of an agency called McCann Erickson?
AB: Of course I have.
THE DRUM: Ok, well just say McCann Erickson Birmingham then.
AB: Hang on. I don't even -
THE DRUM: That's great Mr. Bogusky. Brilliant. Cheers. And if you ever need a month's free membership to the Marketing Industry Network, just give us a call and we'll see what we can do, eh. Thanks again, mate. Cheers now.
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