Wednesday, 10 November 2010

Finally. A campaign for a videogame that isn't either CGI or shit

Don't get me started on this right, but games are like - the future. Seriously. For lots of reasons. And at some point I'm going to need to post a very lengthy piece about the writing in games and how the "old" skills of writers are needed more than ever in the "new" world of interactive and all that. But like I say, don't get me started because I'm just hitting my stride in Fallout: New Vegas this week and I'm capable of talking the jowls off a despot about how ruddy marvelous it is.

Suffice to say I fucking LOVE games almost as much as ads, but really that Black Ops "Soldier In Everyone" effort from last week was just a big fat lazy wank, as was the Halo: Reach HD prick-tease from the other month. In fact, pretty much every ad for a game I can think of tends to be nothing more than a kind of pornography, where the most superficial aspects of the gameplay (i.e blasting the shit out of stuff) is presented in an exaggerated form. Which is SO dumb, and also weird. Because the best games aren't dumb at all. They're massively complicated, and surprising.

So hats (or HUDs) off to the people behind this slice of loveliness ( ) in anticipation of Assassin's Creed: Brotherhood this month. A smart, enjoyable campaign for a smart, enjoyable game.

Some great writing too.

Then again, maybe it's just the shit HTML graphics that are doing it for me.

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