Monday, 5 July 2010

Sarah Beeny: Patron Saint of Advertising Creatives

For doth not a typical episode of the Venerable Beeny's "Property Ladder" program always go something thus:

PROPERTY DEVELOPER: Hello Sarah. Can you help me get a return on my investment? You know all about this sort of thing and whilst I have my own ideas/prejudices/presumptions about how I think it should be done, it really is best to get someone who knows what they're doing.

ST.SARAH: Cool. Well looking at it I'd say you really need to do XYZ to stand even the slightest chance of making a penny on this hair-brained investment of yours.

[SOME TIME LATER]

PROPERTY DEVELOPER: Hi Sarah. Well we've listened to your advice and whilst we appreciate all of your time and your expertise, we've decided to completely ignore you and replace the staircase with a helter-skelter slide because, well, I happen to like them.

ST.SARAH: Oh. Right. Well good luck with that one. Dickhead.

VOICEOVER: Since making the program the helter-skelter 9 bathroom bugalow is still on the market.

My fellow creatives, let us pray.



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