Friday, 9 July 2010

News from The Drum: Trott to sell off blog line-spacing to advertisers

The Drum's burnt fingers from hot-off-the-press stories correspondent: Kylie Dostoevsky

In a shit hot sharp shock-horror announcement, advertising legend David "Dave" Trott of legendary London advertising agency Chernobyl Stockhausen & Trott Creative Worldwide Advertising Plc. Limited, today revealed plans to sell off the trademark line-spacing on his blogposts to advertisers.

Trott, who's blog uses a double-line spacing device to frame every goddamn sentence in an attempt to lend weight to even the most banal remark, is read by literally billions of advertising types every second of the month. However, over recent weeks an intense bidding war has taken place as both CBS Outdoor and Google scrabbled for control of Trott's line breaks.

Whilst the exact terms of any deal have yet to be revealed, Trott did issue the following statement earlier today:

"Blogging's always been a huge part of my life.
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But now it's time to try something different.
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I don't want to give away too much, but you're gonna see some big changes around here.

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Experts predict that, based on the amount of space available, any sum of money Trott would make from the deal would be. Astro. Fucking. Nomical.

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