Pee Yar Correspondentalist: Judas Winstanley
The news broke with a grenade-like BANG! this morning that Goodfellas Pizza has struck a £70million sponsorship deal with British soldiers fighting in Afghanistan.
Goodfellas marketing executive Katie Gash told The Drum: "Our war heroes are an obvious sponsorship choice for us, aligning the Goodfellas brand with real life good fellas who are hungry for success and enjoy getting stuck into tasty foreign things."
The deal will intially see members of the 51st Batallion wearing the Goodfellas branding on their helmets and vests, with Goodfellas Pizza to become an official supplier to the armed forces. A new range of pizzas and toppings have been created to support the campaign:
Friendly Fire - Mild chilli, green pepper and onion
Camoflage - Mushroom, yellow pepper, spicey chicken, black olives
Tora Bora - Extra deep and hollow crust
Tali-Banquet - Spicy meatballs, pepperoni, ham, chicken, red peppers
A spokesman for the MOD said that the decision to go ahead with the sponsorship deal was not taken lightly. "A good many people may see this sort of thing as tasteless. But Goodfellas Pizza are well tasty. Just like our boys on the front." Revenue from the deal will be pumped back into the MOD to buy much needed bullets and sun cream.
An industry insider told The Drum that Goodfellas are already in talks with the British Legion with a view to sponsoring next year's remembrance service.
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