Friday, 24 October 2008

The Church of Latter Day Planning

Us planners are always thinking. We have to. It keeps us fresh; alert and open to new possibilities. We have open minds. But also, open hearts. Much like Our Lord Jesus Christ.

Christ taught us to open our hearts to everyone and everything, and to embrace the world around us. He taught us never to judge, and to find the good in everything. That's what planning is all about - finding the goodness in brands, and sharing it with the world.

And in many ways, Jesus is very much like a brand, isn't he. His brand essence all around us - in our minds, and in our hearts. You could say Jesus is the ultimate brand. He's even got his own brand guidelines - The Bible.

It's no wonder all us planners like going to church. We love brands. But not as much as Jesus loves us.