Saturday, 23 August 2008
A Good Book
Last time I was away I read Cosmos and Pornographia by Witold Gombrowicz. What can I say about them/him? Well, when I grow up I want to be as good as Gombrowicz. Not many writers make me go all serious and wanky, but Gombrowicz is one of 'em. This is serious, startling literature. Not heavyweight and hard-going, but intellectually rigorous and sooooooo rewarding as a result.
Go and read proper books you plebs. Be challenged and changed and edified. As a certain ad campaign recently "Come back interesting."
So read Gombrowicz. Now please.
Tuesday, 19 August 2008
Give The Future A Hug: 10 Groundbreaking Strategies
1. TV commericals you can actually punch
2. Swearing in sales letters (eg. "Fuck a duck Mrs. X, there's 50% off!" just to
make it more earthy)
3. No images of people. People are surrounded by people all day. People see
people in adverts and just think "Oh, fuck off."
4. Smaller type-faces. I had a headmaster who used to speak very quietly in
assemblies. The result was that everyone sat forward and listened. The same
rule applies to fonts.
5. "Helvetica Week" For one week of the year, all graphics and branding are
stripped away to just plain helvetica text on a white background.
6. Even more pretentious car adverts. The first agency to get a car ad on The
South Bank Show wins a team-building fun-day at the Sorbonne with Umberto Eco and the Berlin Philharmonic Orchestra.
7. Replace logos and brand guidelines with signature dishes and smells. What
does Hyundai's logo look like? I can't fuckin' remember. On the othter hand,
the smell of freshly baked bread is unforgettable. Or Natwest? The bank with
black and purple headers and footers on it's press or the bank that serves
wild mushroom risotto with rocket and permesan?
8. Children are really gullible and education is underfunded, so pay to advertise in schools.
9. Invent a secret advertising language to exclude people and create a "brand
underclass".
10. Send a brand-cyborg from the future back in time and get them to seed our
destiny via Facebook.
Sunday, 17 August 2008
Mongs of Praise
Sunday is the traditonal day of roast. According to the Bible "on the seventh day He roasted" whilst at Easter time He roasted from the dead, don't you know. Ha-ho!
This weeks edition of (information-super)Highway comes from the beautiful town of Chichester, famous of course for it's magnificent cathedral and also it's annual arts and theatre festival. I first came here in 1964, with Thora Hird. We were appearing in Pygmalion together. I have fond memories of us meeting Michael Aspel after the show and us all taking poppers in the cloister over by the arch. Thora was still continent in those days, but we all pissed ourselves that night. Ha-ha-ho.
And from the spire you can see the rolling hills of the South Downs - truly England's green and pleasant land... That reminds me of a song...
"I'm walking backwards for Christmas..."
Friday, 15 August 2008
A Cannibal Giving a White Man a Blowjob
I was speaking to the esteemed Creative Director of an esteemed agency yesterday (hello, Paul!) and we got talking about vanity projects - all those little creative sidelines that people have that inspire and inform their work. Whether it's a blog, or a band, or making t-shirts or anything, it's important to keep all that going, even though it's often hard to maintain the energy required to do them justice.
When I look back over the hard-drive of my PC, it's terrifying to see the number of half-baked, unfinished projects I've undertaken. Look:
This is the profile picture I made for a blog I was gonna write - a satire of a fundamentalist, jihad-preaching Imam. Somewhere, there'll be a Word document with the name I made-up for him on it as well as some sketches for posts. And that's just one idea out of 100's on the computer, not to mention the drawers full of notebooks and screwed-up bits of paper. You know how some women have cupboards full of shoes they'll probably never wear? Well, I have notebooks full of ideas I'll probably never use. Shocking.*
And on that note, I'll leave you with the most famous vanity project of all: the 1983 Bullseye Christmas tape.
(sorry can't embed this so you'll have to use the link)
http://uk.youtube.com/watch?v=Lg_x6aIQ9uQ
*Hasn't this post gone all wanky and "plannery"? I'll make sure there's more swearing in the next post, and stop sounding like a fucking adult-learning lecturer or something.
Tuesday, 12 August 2008
Calm down dear. It's only a commercial.
Monday, 11 August 2008
Equal Opportunities
So. Sit back, forgive your enemies and put prejudice aside (but not so far aside as to exclude it altogether) and enjoy The Nigger Of Dibley.
LORD SHUFTY IS DRINKING PORT IN HIS SALON. THERE IS A KNOCK ON THE DOOR.
LORD SHUFTY: Who the blazes could this be? It's gorn 8 oclock.
LORD SHUFTY OPENS THE DOOR. ON THE DOORSTEP IS AN ENORMOUS BRAIN HOLDING A SUITCASE.
BRAIN: Lord Shufty? I'm Eleanor - your new nigger.
LORD SHUFTY: What! The new nigger you say? We weren't expecting you until Thursday. Well, you'd better come in. I'll have someone help you with your luggage. (HE RINGS A LITTLE BELL. A NEGRO FOOTMAN APPEARS). Ah, there you are Paddy. Would you be good enough to take this nigger's bag over to the ghetto.
PADDY: Certainly m'lud.
TOM TAKES THE SUITCASE OFF THE BRAIN AND LEAVES.
LORD SHUFTY: Good workers the Irish, eh? Anyway, do come through. I'll get you a drink.
BRAIN: Thank you m'lud.
LORD SHUFTY: So, how long have you been a nigger then? I must say I was a little disappointed to learn you were also a woman. Still, its the modern way I suppose.
BRAIN: I'm just flattered you chose me, m'lud. Being a giant brain and a woman can be a bit of a setback. But to get a job as a nigger in a place like Dibley is just a dream come true.
LORD SHUFTY: Good. Well, its nice to see a nigger with a positive attitude. Come on. I'll introduce you to my wife, Lady Andrew. I'm a bender and she's a pikey. You'll get on like a house on fire!
Friday, 8 August 2008
Thursday, 7 August 2008
ffwgjdbcwgogrsgo on touch it!!!! Ooo
Mobile technology = immobile sounding literature
Wednesday, 6 August 2008
A Child's Story
Anyway. I was delighted to hear about his new kid's book. After penning a tale for his daughter, he called in a few favours, got the thing illustrated and now it's all poised for the publishers! So, nice one mate. He was beaming with excitement -bless him- and it does sound dead good. In fact, it made me wonder if I could write a child's story..? But the answer to that is no. Because I'm a fucking miserable arse and hate children.
However, once upon a time I did -indirectly- write a child's story for a job I was doing. I also happen to know two very talented and very, very frustrated designers who'll be reading this at work (hello ladies!) Maybe if they get a mo, they could illustrate my story?
Ladies and gentlemen, I give you the infamous... Tale Of The Virgin Sow
There was Anthony the horse, Stuart the bull, Julie the sheep, the two hens, Helen and Jane and Matthew the cockerel. But of all his animals, Mr.Neddy’s best friends were his two pigs, Wendy and Karl.
That night, he had a hearty meal and was just settling into his favourite armchair when there was a knock at the door. Grumbling to his feet, Mr. Neddy opened it, and to his surprise found Karl the pig standing nervously on his doorstep.
“Why, Karl,” he said. “It’s so late. What can I do for you?”
“I need to speak to you,” said Karl. “I don’t know what to do.”
“You’d better come in, my friend. You look awful.”
Inside the cottage, Karl sat down by the fireplace anxiously wringing his trotters.
“Can I get you drink?” asked Mr. Neddy.
“Thank you,” said the pig.
Mr. Neddy poured two large whiskies. “What’s all this about then, Karl?” he asked, handing his guest a generous tumbler of Scotch.
Karl lit a cigarette. “It’s Wendy. She won’t let me near her.”
“What do you mean?” said Mr. Neddy, puzzled.
“I mean, she won’t put out.”
“I see.” He paused. “Is this because of the miscarriage?”
“That’s just it, Mr. Neddy. There was no miscarriage. We made it up.”
“But... -Why?”
Karl stood up, turning his back as he spoke. His pride was shattered. “We knew you’d be disappointed. We had to be seen to be trying. ‘Truth is, we’ve never tried. She won’t let me. She’s closed up. Like a clam. I can’t go on like this, all the excuses, the lies. I need to know she loves me.”
Mr. Neddy sat back in his chair and took a thoughtful sip of his whisky. He stood up. “Karl,” he said, placing a hand on the pig’s shoulder, “I’m not disappointed in you. I understand. Don’t worry. I have an idea. Go back to bed and leave it to me.”
“But the sty! Wendy – she’s so cold,” he blubbed.
“I know, I know. But trust me. You go and sleep on it, and I’ll see you in the morning.”
Their eyes met in an exchange of trust. Karl bowed his head as if to say thank you and quietly, reluctantly trotted back to the sty.
That morning, Karl and Wendy awoke as usual. When Mr. Neddy came around with their feed, he had a knowing look in his eye.
“Good morning. And how are you this morning Karl?”
“As well as can be expected.”
“Jolly good. And you Wendy, how are you today? May I say look as radiant as ever?”
Wendy blushed. “Oh, thank you Mr. Neddy. I’m very well, thank you.”
“Splendid,” said the farmer. “You must excuse me for a moment, only I have some urgent business to attend to. I shall see you both later.”
And with that, Mr. Neddy disappeared behind the barn.
Karl looked at his feed but didn’t feel hungry. Trotting across the sty, he lay down in the sunshine and sighed, watching Wendy demurely crunching her breakfast. A few moments past, then, suddenly there was a sound; a noise that neither of the pigs had heard before. It was music, a wiry but infectious electric guitar. It had a groove. Then, a voice: “Very superstitious,” it sang, “Writing on the wall…” Karl lay confused. It continued, but Wendy was powerless. Her ears pricked up and she began to sway. She looked at Karl, now rising up on her hind legs, sashaying towards him she danced, her hips in time to the music. He was transfixed, hypnotised by this strange new ritual. Wendy jiggled around him smiling and slowly began to dance towards the sty, her eyes fixed on his. Karl followed her instinctively until the pair had vanished inside…
Later that day, Mr. Neddy walked past the pigsty to find Karl leaning over the fence, wistfully smoking a cigarette.
“Well?” asked the farmer.
“It worked.”
The farmer nodded with a hint of conceit and silently walked away.
“Wait!” said Karl. The farmer turned. “What was that music?”
“Stevie Wonder. The Talking Book L.P, 1972.”
"Well, it worked for Mrs. Neddy."