Friday, 24 September 2010

Holiday Snap

I'm back. Back from hols, back in one piece, and straight back into doing what I do best: writing ads that will never get made, and blogging about the futility of it all in an irreverent/burlesque sort of way in the vain hope of entertaining someone enough for them to think - hey! now there's a clever, funny, thoughtful kinda guy. Just the kinda of clever, funny, thoughtful writer our massively successful creative agency should be using all the time. I wonder if he'd like to come and work for us in fact. Because we'd really, genuinely value his input on our projects since we really, genuinely value good writing unlike a lot of agencies who just say they do. In the North.

It's pathetic. But what do I care? I've got a sun tan, and a fortnight's worth of perspective on the whole sorry state of affairs.

I've been to beaches, bars, cafes, and one disgustingly fucking expensive restaurant. And I've returned -I'm glad to say- having put a fair bit of distance between me and this here (stagnating) media career of mine. I even managed to resist the temptation to tweet pics of funny foreign advertisements on my travels, which I'd somehow almost planned to do, and which again is utterly pathetic in hindsight.

I guess what I'm trying to say is that having a (currently) crap, marginal media career like mine is actually just massively exhausting. The whole business of advertising operates on a kind of "last one to the future's a bender" mentality anyway. So between blogging, tweeting, marketing oneself, one's opinions, and keeping up with shit there's virtually no time left for the more gentlemanly pursuits (women, wine, fine art, big game hunting - that kind of thing) we creatives need to temper our fearsome egos.

Unsurprisingly then, I didn't entirely switch off whilst I was away. I had an entertaining idea about re-theming my portfolio (more soon), and spent the first week worrying that I really should stop all this larking about and try and be more "commercial" in my ambitions. But then. Then I read Stewart Lee's book which (if nothing else) reminded me that that comedy is one of the purist and noblest of creative endeavours. It's ok to lark about. Trying to make people laugh is a good thing. And what's more, as I've said here many times before, the mechanics of comedy really do belong in advertising.

So, yes. Existential crisis averted, and I'm back. Back to the noblest of creative endeavours.

Wish you were here

No comments: