Friday, 9 October 2009

Big News from The Drum's Friday PlodCast: "Postcard Showcases Fresh Creative For Man Selling Gas Oven"

The Drum's provincial correspondent Thierry Ennui

PRESTON, LANCASTERSHIRE: The Drum was dead lucky enough to be invited to the unveiling of a new campaign by Geoff Iddon - 57 year old truck driver from Penwortham, a throbbing capillery off the enlarged creative heart of Preston.

In a bold move, Iddon both wrote and art directed the campaign, which aims to sell a 6 year old Whirlpool 4 ring gas oven to a diverse array of audiences, including the notoriously difficult to crack male and female markets.

Iddon opened his mouth and told us: "£90 and it's yours. I just want it shifted". Media buying was kept in-house, with Geoff's wife Christine negotiating a number of deals with local newsagents. An initial push of one fortnight will see the campaign go live across Forbuoys on the hill and Singh's at the top of the road, with a wider strategy aligning with a potential run in Loot. Viral is being handled by Geoff's son Paul who'll be asking round work.

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