Thursday, 3 July 2008

2/10 For Creativity

Account managers - save time and disappointment by indicating exactly how much creativy and/or imagination your brief requires by using a simple 1-10 scale on your task documents.

For example: If you think you can execute the brief yourself, tick 1. If you think you can execute the brief yourself, but can't be bothered, tick 2. If the breif COULD be executed by you (and you've already ticked 2.) but requires no obvious creative input, tick 3. If the brief simply requires creative "attention" (for example, re-organizing extant source material within the brief itself) tick 4.

This system can easily be extrapolated all the way up to about 8. 9 and 10 should more likely be reserved for completing novels/paintings/symphonies and on the ladies.


Pieman said...

If you can spell 'brief', tick 5.
Apart from that, excellent post.

John said...
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John said...

Ha ha ha. had a post it note on my desk from paul this morning pointing out the same thing. Must be all the praesure mann!

Never held me back though! :-)