Warm-Up Act

If you're reading this blog so close to its inception, chances are you've been invited/asked/told/ordered/advised to do so. So, thanks for dropping by and sorry there isn't more here to hold your attention. We're still in the embryonic stages I'm afraid, so I'll have to insist on laboratory conditions for the time being: white coats are over by the door, as are your safety goggles. Come, let's make our way over to the microscope for a closer look. (If one of you would be kind enough to get the light)...

Ok. So. I know it doesn't look like much, squirming on the slide like this at X100 magnification. So far, there are no distinguishing features. There's a little picture and a profile and a silly name. It looks, acts, behaves much like any other (yawning, boring) blog. And in some ways I guess it's redundant; eclipsed and out-done by the billion and how-ever-many ad and design blogs, spaces, e-rants and web-wanks already out there. So to be honest, I just couldn't see the point of having one. But as I peer into the eyepiece now and see my blog wriggling, headless, limbless and blind, I'm already beginning to imagine what it might grow into. To be (uncharacteristically) poe-faced for a second, a blog is simply about communication. And as someone who (whenever I can) makes a living out of communication, I figured it'd be good practise to have somewhere to, well, practise; somewhere to experiment and reflect. Likewise, an agency MD once contended with me that copywriting is simply a poor man's creative writing. Hopefully I can disprove that once and for all.

So, my little zygotic bloglet. Let us plant you in Mother Internet's artificial womb and see what happens. I have high hopes for you. And if it all goes tits-up, no matter. I can always destroy the evidence in the incinerator...