Monday, 17 December 2007

Modern Copywriting: 101

Modern copywriting, eh. You know the kind. The kind that uses short sentences. Like this. And where we always use a Royal We. Like that. And where we're always happy you're just like us.

We're all about being plain and simple. We're matter-of-fact and honest. We don't need to shout. This isn't the voice of irony. We're just here to help. Because reading things like this is fun.

We've made lots of friends recently. On the sides of drinks cartons and on TV. People think we're great. But we've been around for ages. We're familiar and faithful and much, much older than you'd think. You'd probably love to know where we came from, wouldn't you. Would you like me to tell you?

I'm sorry Dave, I'm afraid I can't do that...

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