Thursday, 17 February 2011

Meet The Brief

Hello. I'm your creative brief. Please read me very carefully before we begin. That way I will get the blame when things go wrong, and not you. Because I need you on top form, see. Not sulking at the client, like a teenager.

Think of me as a guiding spirit if it helps. But I'm not your muse, ok. That would be weird. Most muses are beautiful women, and I'm just a piece of paper.

If that analogy doesn't help, then at the very least respect me. I want you to do your best, and I expect you to challenge me along the way. But I'll always be your superior, and you'll always need my help. Like a father. So never ever piss off your brief. Or your dad, for that matter.

Finally, if there's anything else you need or don't understand, then for godsake just ask me, or your mother. The account handler.

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