Tapping into new markets is a ball ache for any brand. But with Britain's pheasant population on the increase, more and more businesses are seeing these beautiful, playful wild birds, not only as a target for their rifles, but also for their offline marketing activities.
PHEASANT FACTS:
-Pheasants have 60% more disposable income than grouse, partridge and ducks... put together!
-Pheasants are key influencers in many areas including flapping, fighting and flying into greenhouses
-High response (100% conversion rate on seeds, plums and grit)
-High response to seasonal promotion/activity (e.g driven mad by colours in Spring)
Brands already targeting pheasants include:
Unilever
Pets at Home
Argos
William Hill
Littlewoods
Heineken
Umbro
Once converted pheasants are loyal brand advocates, displaying repeat behaviour until death (usually Autumn). Next, chop 1 onion, 2 cloves of garlic and pre-heat your oven to 180C. Season the bird and place in a large casserole along with the onion, garlic and bouquet garni. Add the juice and zest of an orange, and top up with enough red wine to cover the bird. Finally, cook slowly for 2 and 1/2 hours or until the liquid has reduced by half. Serve warm with roast vegetables and a full-bodied claret.
