tag:blogger.com,1999:blog-7816228034600280435.post4344956460159128800..comments2023-07-17T10:43:07.740+01:00Comments on Content Flavoured Trousers: Communications StrategyJohnhttp://www.blogger.com/profile/04556239287871303487noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7816228034600280435.post-2950664555491024142009-07-23T09:46:26.745+01:002009-07-23T09:46:26.745+01:00It's fucking heartbreaking aint it, mate. I r...It's fucking heartbreaking aint it, mate. I remember reading an article on W+K's blog where Neil Christie (quoting another article from Campaign) laid out all the "philosphies" / "mission statements" of all the big network agencies, and asked readers to guess who was behind each one. The punchline (for me) being they all shat out the exact same hollow, meaningless bullshit as eachother. Not only couldn't you tell the difference between any of them, you couldn't fucking understand them either. And this from people who create award-winning pieces of "communication". George Orwell'd kick our fucking heads in if he read some of the shite we come out with!Johnhttps://www.blogger.com/profile/04556239287871303487noreply@blogger.comtag:blogger.com,1999:blog-7816228034600280435.post-73076484238234543822009-07-22T17:49:08.496+01:002009-07-22T17:49:08.496+01:00And it's also rampant in agencies. I was hande...And it's also rampant in agencies. I was handed a brief with similar jargonised hyperbollocks which encouraged disenfranchisement for me...<br /><br />http://www.grahamcreative.me/officious/Graham.Creative.https://www.blogger.com/profile/17651487863130453611noreply@blogger.com